Branding and campaigns …
The building brand Maisons Arlogis has entrusted us with the complete overhaul of its communications.
Website, logo, signature, point-of-purchase information, point of sale, kakemonos, video clip… The company’s entire image has had a shake-up!
• Artistic direction • Video production • Web design • 3D
Evolution’s challenge was to rejuvenate and unify communication around a new logo. This element served as a basis for the creation of a new graphic charter deployed on all visual elements: agencies, panels, vehicles, stationery … What allow Maisons Arlogis to develop its reputation and visibility; and thus position itself effectively in the hypercompetitive market of construction.
Evolution designed the national communication campaign to accompany the deployment of the new image of Maisons Arlogis, reinvented last spring. It focuses on two areas: the specialized press and cinemas.
Since the 1st of December, a first 20-second spot has been broadcast in some fifteen targeted cinemas throughout France, as well as on the Maisons Arlogis website and social networks. At the same time, press inserts have appeared in the real estate advertising magazines Logic-Immo and Visite-Immo.
This first wave around the theme of the end-of-year celebrations will last until January 15th and will be followed by a second part organized in a similar way.