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Potoroze website

An e-commerce platform dedicated to fashion and textiles

• Artistic direction • E-commerce • Email campaign • Traffic management • Web design

The online shopping site Potoroze.com offers a selection of products from about fifty web merchants including ready-to-wear, fashion accessories, lingerie, handbags, shoes and cosmetics. The site brings all this together virtually through the “looks” creation tool. Once designed to your specifications, you can share them with your friends who can then “like” and comment on them, reinforcing the social aspect of the concept.

The section dedicated to classified ads, the result of the merger with the site “La friperie du coin” (the local thrift shop). Called Frip’potoroze, it allows any user to sell their items, set up shop and find vintage clothes. And results are guaranteed since 20,000 ads are submitted every month!

Finally, a blog called “Mon p’tit doigt m’a dit” (a little bird told me) keeps you up to date on the latest trends and gives out fashion and beauty tips.

Potoroze is a site created by Evolution

With dedicated teams, covering Belgium, France and Spain.

  • Project manager
  • Traffic manager
  • Editor
  • Web designer
  • Developer

An e-commerce laboratory, which includes all the trendiest fashion and beauty brands.

Through this, we have been strengthening our digital experience every day for more than 10 years to better understand our clients and their web marketing issues. This includes SEO, activation, brand content, and more…

But also:

  • Identity / positioning
  • Marketplace dedicated to textile fashion.
  • Content provision: fashion trends, look sharing, blogger partnerships.

Objectives:

  • Economic
  • Collect qualified email addresses: 800,000 opt-in emails
  • Market space
  • Develop a community
  • France and Spain affiliation

A few figures:

Traffic : 30,000 single visits per month

Facebook : 4888 folllowers

Instagram : 18 400 folllowers

A trendy, ergonomic and responsive marketplace.

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