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Bricoman – Catalogues and tracts

Some figures for the annual production achieved by Evolution for Bricoman:

For more than twelve years Evolution has designed almost all publications, and managed the product database for the French DIY brand.

• Artistic direction • Photo studio • Logistics & stage management • Pre-press & digital • Computer graphics execution • Email campaign

492

Pages

12 years of partnering together

Annual catalogues – Bricoman

For over twelve years, Evolution has been designing the entire Bricoman general catalogue: photos, design & layout.

The 2018 edition has no less than 492 pages.

 

The 40 French stores thus have their own version, including their regional prices and products.

A unique flexibility and efficiency due to our PiiVO, software, but also the work of in-house teams. This is because, in addition to the desktop publishing office, creatives have been used as well as our photographers who did the portraits, packshots and ambiances, employing studio teams (logisticians, assemblers, stylists, decorators, etc.) to work alongside them.

14

Periodic publications

from 48 to 96 pages

Tracts – Bricoman

Evolution also produces Bricoman’s periodic trade tracts, as well as specific tracts created during store openings and re-openings. In total, some 500 pages have therefore been built and offered for the brand’s 38 stores.

As each point of sale applies its own prices and offers “stock in transit” (products available in limited quantities) in different numbers, this data must be incorporated separately into each leaflet.

The DTP operators then rely on our MDM PiiVO software that lets you structure all product data (references, prices and photos) and automatically upload it to the pages of the stores concerned.

504

Email tracts

14 newsletters across 36 regions / stores.

Automated newsletters

We also produce HTML newsletters in semi-automatic mode.

Since each store has its owns prices and quantities, this data is integrated into each newsletter.

This is thanks to PiiVO and custom-made scripts which lets you use all product data, and enter it. The mailing agents create HTML files formatted for the email campaign. They will be sent to the delivery platform in a few seconds, and ultimately to the inboxes of newsletter subscribers.

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